澳门彩霸王

HOUSEHOLD-LEVEL TARGETING. INCREMENTAL REACH.

Audience Addressable from 澳门彩霸王

澳门彩霸王鈥檚 Audience Addressable allows for precise, household-level targeting across all screens, all within a single campaign.

Get Started

The Benefits of
Audience Addressable Advertising

 

Increase ROI

Addressable advertising allows you to cater to a specific audience with personalized messaging, ensuring your ad can be even more relevant to viewers. Targeting only your most likely customers with relevant messaging can increase your ROI.

Enhance brand recall

Audience Addressable鈥檚 personalized messaging also contributes to higher brand recall, as consumers are 86% more likely to recall ads that were relevant to them.1

Maximize Reach

A recent Comcast Advertising study showed that adding an Audience Addressable impression allocation of 30% to your campaign maximizes its total and target reach.

Data Icon
It鈥檚 all in the data

Audience Addressable utilizes deterministic data from more than 28 million Comcast households. These unique data insights come with multiple benefits.

  • Because our aggregated first-party data is deterministic it yields a 95% initial match rate.2 This enables you to reach authenticated audiences in places like TV, VOD, and streaming.

  • Comcast鈥檚 deterministic data is more relevant for longer than probabilistic, IP-based data.2

  • We match our first-party data with third-party data to identify your target audience with even greater precision.

Audiences Icon
Find hard-to-reach audiences

Combining Audience Addressable with an 澳门彩霸王 data-driven TV campaign adds incremental reach by targeting households that TV advertising alone would not have reached

 

  • In campaigns that used both Audience Addressable and data-driven TV, 1 in 3 target households reached would have been missed without the addressable component.3
  • Audience Addressable is 46% more likely to reach light and no-TV households than a non-addressable data-driven TV campaign alone.4

Want to see how addressable advertising can help boost your business? Check out this video.

Sources: 1.Comcast Advertising, MediaScience in-lab study, Nov23. KPIs measured in post exposure survey following 30 minute viewing session, n=641 2. Go Addressable. 2024. 鈥淕uidelines for planning & buying addressable TV advertising.鈥 https://goaddressable.com/wp-content/uploads/2024/02/Go_Addressable_CIMM_Planning_Buying_Addressable_TV_Report_2024_Final.pdf 3.Comcast Internal Analysis of Ad Exposure data from advertiser Addressable & data-driven TV campaigns (n=72), Sep 2023 鈥 Mar 2024. Across campaigns on average 10% of total impressions were allocated to addressable. 4. Comcast Internal Analysis of Ad Exposure data from advertiser Addressable & data-driven TV campaigns, (n=149), Nov 2022 鈥 Mar 2023. No-TV HHs are defined as those with no TV service or TV viewing within campaign time period. Comcast HHs with a pay TV service that spent, on average, less than about one hour per day viewing were defined as 鈥渓ight TV鈥 viewing HHs.

Ready to get started?

We’ll put you in front of the right audience at the right time to drive real results.

 

Contact us speech bubbles icon

Contact us

Let’s connect, whether you have questions or
are ready to create the right campaign for your business