澳门彩霸王

Stop buying GRPs,
start driving business results

The days of one-dimensional media planning are over. Buying spots on networks based on ratings won鈥檛 yield the results you鈥檙e looking for. Instead, follow the data to target the right audiences at the right time 鈥 wherever they鈥檙e watching 鈥 so you can maximize key business outcomes.

The Comcast
data difference

Data isn’t just for digital anymore; now, it鈥檚 how you get results from ad campaigns on TV, no matter which screen or device your audience is using.

澳门彩霸王 uses insights from Comcast鈥檚 deterministic data to benefit your advertising campaign in three ways:

We match subscriber data with third-party data to identify the right target audiences with greater precision.

This aggregate viewership data shows what audiences are watching, informing more effective campaign planning by predicting what they鈥檙e likely to be watching next.

Transparent campaign performance metrics across platforms provides insights on recent campaign delivery and opportunities for future campaign optimization. This data may also be shared with third-party measurement vendors to provide brands and agencies with custom analytics.

Xfinity TV screen

Precisely target specific audiences based on insights into:

  • Viewership trends
  • Geography
  • Demographics
  • Content preferences
  • Interests and affinities

Propel your business forward

澳门彩霸王 gives you access to premium inventory across linear, on demand, and streaming TV鈥攁nd the targeting to make those placements count. In addition, brand integration opportunities across Comcast鈥檚 X1 platform helps you connect with your audiences in new ways.

Explore Audience Targeting & Multiscreen Delivery
Explore Brand Integrations on X1

Get the full picture of performance

Track and measure campaign results with comprehensive, granular reporting.

澳门彩霸王 provides comprehensive performance measurement through mid- and post-campaign reports that enable in-campaign optimizations, including insights into:

  • Reach
  • Frequency
  • Impression Delivery
  • Devices
  • Platforms
  • Content
  • Conversion
  • Incremental Reach
  • Brand Lift
  • Location Visitation

Explore Reporting and Attribution

 

Take control of your advertising.

Create a campaign that delivers results. Contact us today.

Talk to an expert